"Former Apple designer Jony Ive's firm worked together for five years to fashion the new Ferrari interior. The sports car has tons of physical buttons that Ferrari says enhance "tactility" and reference its legendary racing history. The Italian brand has also unveiled a new name for its EV project: it's now called the Luce. Jony Ive designed the iPhone, which famously ditched most of a phone's physical buttons for virtual ones."
"Jony Ive designed the iPhone, which famously ditched most of a phone's physical buttons for virtual ones. His take on the new Ferrari interior shows a very different approach. Ferrari has spent five years working with LoveFrom, the design studio founded by Ive and fellow Apple design alum Marc Newson, to shape the interior of its first EV, the Luce."
LoveFrom, founded by Jony Ive and Marc Newson, collaborated with Ferrari for five years to design the interior of the Luce, Ferrari's first electric vehicle. The cabin emphasizes numerous physical buttons intended to enhance tactility and reference Ferrari's racing heritage while maintaining a screen-forward layout. The design blends Ferrari performance ethos with Apple-style minimalism through Ive's distinctive design language. Early disclosures indicate the Luce will be a four-door, four-seat EV capable of 0–60 mph in about 2.5 seconds and an expected 330-mile range. Exterior photos and full specifications remain unreleased.
Read at Business Insider
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