
"Once, owning an electric car was like driving a pocket protector. Tesla changed all that with sleek, fast EVs that stole customers from BMW and Mercedes-Benz while offering a very cool upgrade to the Prius crowd. Today, Tesla's cool factor isn't what it once was. You can thank politics for that, or more specifically, Tesla's CEO for butting into them as the world watched and began to swear off Tesla's cars by name."
"The data shows that Tesla's EV sales made up just 38% of all EVs sold in the U.S. last month. This is the first time that the automaker's stronghold on the market has fallen under 40% since October 2017, which, if you recall, was while it was ramping up production for the Model 3 and was only able to deliver 26,137 vehicles in all of Q3 that year."
Tesla's U.S. EV market share has declined to 38%, the lowest level since 2017, as competitors introduce new electric models and erode Tesla's dominance. Cox Automotive data marks the first time Tesla's share dropped under 40% since October 2017. Political backlash tied to the CEO's public interventions has cooled consumer enthusiasm and harmed brand image. Tesla has shifted resources toward robotaxis and humanoid robots while delaying or canceling plans for cheaper EV models. The Cybertruck arrived in 2023 but did not replicate Model 3 or Model Y success. Industry moves include VW considering U.S. Audi production and reported visa workarounds at Hyundai's Metaplant.
Read at InsideEVs
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