"Too late. Too expensive. Too bland. Too antiquated. Too much of the same. There are just too many toos when it comes to Tesla's new"cheap" cars, which the company announced on Oct. 7. Its highly anticipated "affordable models" are just stripped-down Model 3 and Model Y variants that come in at a more expensive price point than the current 2025 models."
"Some marketing genius labeled them as "Standard," but judging the cars against cheaper, better models from automakers around the world, Tesla's newest offerings can't even claim that benign adjective. The truth is, these cars are terrible news for the company."
Tesla unveiled so-called cheap, affordable models that are actually stripped-down variants of the Model 3 and Model Y announced on Oct. 7. The new variants are priced higher than the current 2025 models and were marketed as "Standard," despite lacking competitive value. The cars are described as late to market, expensive, bland, antiquated, and overly similar to existing offerings. Against cheaper and better models from other automakers around the world, these new offerings diminish Tesla's competitiveness and constitute a damaging strategic misstep for the company.
Read at Fast Company
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