"Tesla teased its entrance into a new market with a confusing and what appeared to be cryptic message on the social media platform X. The company has been teasing its entrance into several markets, including Africa, which would be a first, and South America, where it only operates in Chile. In September, Tesla started creating active job postings for the Colombian market, hinting it would expand its presence in South America and launch in a new country for the first time in two years."
"This would be the next expansion into a continent where it does not have much of a presence for Tesla. Currently, there are only two Supercharger locations on the entire continent, and they're both in Chile. Tesla will obviously need to expand upon this crucial part of the ownership experience to enable a more confident consumer base in South America as a whole."
Tesla signaled an imminent market entry into Colombia via a cryptic video on X and through active job postings. Open roles such as Associate Sales Manager, Sales and Delivery Advisors, and Service Technicians indicate plans for sales, delivery, and service operations. Tesla currently has minimal infrastructure in South America, with only two Superchargers located in Chile. Substantial expansion of charging infrastructure will be required to support widespread adoption, though other public chargers and home charging options provide partial mitigation. Tesla appears to prefer entering middle-market countries before larger markets like Brazil due to capacity and infrastructure concerns.
Read at TESLARATI
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