Tesla's Cybertruck sold between 5,000 and 6,000 units in the second quarter, with almost two million preorders. The vehicle has faced several recalls that have affected its quality perception on social media, leading to further damage to its image. The entry price for the Cybertruck is $72,000, competing mostly with the Ford F-150 Lightning, which is priced lower. To improve sales, Tesla should consider offering its Full Self Driving feature for free and ensure perfect manufacturing to avoid recalls. Additionally, enhancing marketing efforts and increasing Musk’s visibility regarding the Cybertruck is crucial.
Tesla sold between 5,000 and 6,000 Cybertrucks in the second quarter, while nearly two million preorders have been made for the vehicle.
The Cybertruck experienced several recalls and faced significant criticism on social media for its quality, damaging its image among consumers.
To improve sales, Tesla needs to offer incentives such as free Full Self Driving features and ensure the Cybertrucks are delivered without recalls.
Musk's public image has been impacted by his time away from Tesla, along with perceived issues related to government expenses and his relationship with Trump.
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