"Rivian said it expects to sell between 20,000 and 25,000 R2s this year, the first of which will head to customers in June once production begins. That means it has six months to reach that goal. Even if Rivian hits the low end of that target, its sales rate will outpace every other comparable electric vehicle at or under $60,000 aside from the Tesla Model Y."
Rivian is preparing for a rapid launch of its R2 all-electric SUV, targeting sales between 20,000 and 25,000 units in 2026. Production begins in June, giving the company six months to reach these goals. If Rivian achieves even the lower end of its sales target, its sales rate will surpass all comparable electric vehicles priced at or under $60,000 except the Tesla Model Y. This represents one of the fastest launches of a new all-electric car in the U.S. market. The success of this launch carries significant stakes for the company's future performance and market position.
Read at TechCrunch
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