Stellantis cancels Ram 1500 REV as electric truck demand dims
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Stellantis cancels Ram 1500 REV as electric truck demand dims
"Stellantis announced that it was discontinuing its Ram 1500 REV electric truck, citing slowing sales of heavy-duty electric trucks. The name plate, however, will live on. Stellantis said that it was renaming its Range-Extended Electric Vehicle (REEV) Ramcharger pickup to Ram 1500 REV. "This vehicle will set a new benchmark in the half-ton segment, offering exceptional range, towing capability and payload performance," the company said in its announcement."
"The Ram 1500 Rev, which made its debut at the 2023 New York Auto Show, was supposed to go on sale in the first half of 2024, but Stellantis delayed it until 2026. At the time, the automaker said it was prioritizing the launch of its gas-extended hybrid Ramcharger truck, which was also delayed. The Ramcharger and the Rev were both going to be built on Stellantis' STLA Frame body-on-frame platform designed to handle electric, gas, hybrid, and hydrogen powertrains."
"Stellantis became the latest company to delay or cancel its EV plans this year, as the federal government eliminates tax credits and other incentives aimed at driving higher sales. Many automakers are delaying their production plans, in anticipation that sales will slow down after federal incentives disappear. Big, heavy trucks, in particular, were a difficult segment to electrify. These EVs typically require bigger, heavier batteries than the average EV, which comes at a high cost for automakers."
Stellantis discontinued the original Ram 1500 REV electric truck, citing slowing sales of heavy-duty electric trucks. The company reassigned the Ram 1500 REV name to the Range-Extended Electric Vehicle (REEV) Ramcharger pickup, which the company said will deliver exceptional range, towing capability, and payload performance. The Ram 1500 Rev debuted at the 2023 New York Auto Show and its launch was delayed from early 2024 to 2026 while the automaker prioritized a gas-extended hybrid Ramcharger. Both vehicles were planned for the STLA Frame platform, stretching range up to 690 miles. The company cited reduced federal incentives and the high cost and weight of large batteries for heavy trucks.
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