Significantly Exceeding Expectations': BMW iX3 Demand Is So High That The Factory Is Doing Double Shifts

"Production of the iX3 has successfully ramped up at the company's new European plant, and demand for the new SUV is significantly exceeding expectations. Deliveries of the BMW iX3 are already underway in Europe, where the order books are full and reach well into this year."

"The Neue Klasse electric SUV is a hit among customers who have never driven a BMW before, with the iX3 accounting for a third of all BMW EVs ordered in Europe. The Bavarian brand's new factory in Debrecen can build up to 150,000 EVs per year at full capacity."

"The latest-generation iX3 in short-wheelbase form will initially be built exclusively in Hungary, but the German company will likely expand production of the sleek SUV in Mexico, with the San Luis Potosi plant expected to start churning out electric iX3s for the North American market next year."

BMW is running double shifts at its Debrecen, Hungary factory to fulfill surging demand for the iX3 electric SUV, the first Neue Klasse-based vehicle. European deliveries have commenced with order books full through the year. The iX3 represents one-third of all BMW EV orders in Europe and attracts customers new to the brand. CEO Oliver Zipse confirmed production has successfully ramped up, exceeding expectations. The facility can produce 150,000 EVs annually at full capacity. Future production will expand to Mexico for North American markets and China for long-wheelbase variants serving Asian markets. U.S. deliveries are scheduled to begin this summer.

Read at insideevs.com