"For us to become a company of the scale we aspire to be, which is producing many millions of cars a year, we're not going to get there with a $90,000 single flagship product. We need R2, we need R3. And so R2 is the critical step to get there, and if we don't make that step, if we don't launch R2, we'll stay a fairly small company."
"R2 starts at $45K, targets up to 330 EPA-est. range, and charges 10% to 80% in 29 minutes. All models come with hardware that enables Rivian's hands-free driving system."
Rivian is launching its R2 SUV, the company's most affordable and strategically critical model to date. Starting at $45,000, the R2 represents Rivian's inflection point for scaling production to millions of vehicles annually. The vehicle offers up to 330 EPA-estimated miles of range and charges from 10% to 80% in 29 minutes. All R2 models include hardware enabling Rivian's hands-free driving system. The company plans four variants: standard, standard long-range, premium, and performance, with performance trim deliveries beginning this spring. CEO RJ Scaringe emphasized that without the R2, Rivian would remain a small company, making this launch essential for the manufacturer's future growth and viability.
#rivian-r2-launch #electric-vehicle-pricing #ev-range-and-charging #autonomous-driving-technology #automotive-manufacturing-scale
Read at Business Insider
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