
"In a statement, the automaker's CEO, Dr. Oliver Blume, cited "new market realities." Porsche's announcement cites a few areas that are challenging them, including fluctuating demand in the Chinese luxury car market and the rise of tariffs on foreign auto manufacturers in the U.S. "With a convincing mix of combustion engines, plug-in hybrids and battery-electric vehicles, we want to meet the entire range of customer requirements," Blume said."
"What does this new approach translate into? For one thing, delays in the debuts of some electric Porsche models. Porsche also announced that a new line of SUVs a class above the Cayenne would no longer be electric vehicles at the time of launch, instead being available as both plug-in hybrids and with combustion engines. As of now, Porsche said that it expects hybrid and internal combustion versions of the Cayenne and Panamera to stick around "well into the 2030s.""
Porsche has revised its previous plan for full electrification and will continue offering internal combustion and plug-in hybrid models alongside battery-electric vehicles. The company cited new market realities, including fluctuating demand in the Chinese luxury car market and rising tariffs on foreign automakers in the U.S., as factors shaping the change. The revised approach will delay some electric model debuts and will launch a new, larger SUV initially with combustion and plug-in hybrid powertrains. Gas-powered versions of the 718 Boxer and 718 Cayman will remain available, and Cayenne and Panamera hybrids and combustion variants are expected to continue well into the 2030s. The mixed powertrain strategy aims to support the business model and strengthen market position in the medium term.
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