"Polestar wants to be more like Porsche or BMW M with its future lineup of EVs. Company officials have confirmed the brand's intention to produce sportier, more performance-focused cars. It likely means more attention should be paid to the driving dynamics of all its models, but also that dedicated hot models are coming. The success of BMW Motorsport and Mercedes-AMG has inspired the creation of other manufacturers' hot sub-brands, such as Genesis Magma, Hyundai N or Toyota GR, among others."
"According to AutoExpress, which attended an event at Polestar's headquarters in Sweden this week, the manufacturer really is serious about this new direction and wants to make sporty driving one of the key characteristics of its cars. "We want to focus a bit more on performance, because that is where we can do even better going forward, on track, on acceleration, but also in terms of being superior to others," Polestar CEO Michael Lohscheller told a group of journalists, according to the outlet."
Polestar is moving its product strategy toward greater performance emphasis, prioritizing sportier driving dynamics, track capability, and stronger acceleration. The brand intends to deliver dedicated high-performance variants as well as improved baseline handling across its lineup. Polestar originated from Volvo in 2017 and is owned by China's Geely Group. The BST nameplate has been used for limited-production, track-focused Polestar 2 models and appeared in the Concept BST connected to the Polestar 6 concept. The strategy mirrors the success of BMW Motorsport and Mercedes-AMG and aims to attract drivers who prioritize performance.
Read at insideevs.com
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