"The Vision Iconic doesn't apologize for its massive upright grille. It celebrates it. That chrome frame rises from the front fascia like a monument, a smoked-glass lattice structure filling the void where radiators used to live. Integrated contour lighting traces the perimeter, and the whole composition radiates visual presence in a way that makes Tesla's minimalist approach feel like surrender rather than sophistication."
"Mercedes-Benz stakes a claim that electric vehicles can maintain brand DNA without erasing a century of design language. The grille draws direct inspiration from the W 108, W 111, and the legendary 600 Pullman. Those upright faces defined automotive luxury in their era. The Vision Iconic updates that verticality for an age where thermal management no longer dictates frontal design, and the result is a face that owns its electric identity without hiding its heritage."
"The illuminated standing star on the hood completes the statement. It glows. Unapologetically. While other luxury brands retreat to subtlety, Mercedes-Benz plants a lit three-pointed star on the front and dares you to look away. Proportion as Philosophy: The Long Hood Returns The Vision Iconic's silhouette reads like a love letter to the golden age of automotive design. That long, sculpted hood stretches forward with the kind of presence you only get when proportion matters more than packaging efficiency."
Mercedes-Benz's Vision Iconic centers a polished chrome upright grille as a dominant design element, using a smoked-glass lattice where radiators once sat and integrated contour lighting tracing the perimeter. The grille references the W 108, W 111, and 600 Pullman, updating verticality for electric architecture while preserving brand DNA. An illuminated standing star on the hood provides a bold, lit focal point. The silhouette emphasizes a long, sculpted hood and a single-arc roofline that creates a fastback profile balancing aggression and elegance. Deep black high-gloss paint swallows light, accentuating creases and cutlines for theatrical visual drama.
Read at Yanko Design - Modern Industrial Design News
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