"For the recent Vision Iconic, Mercedes-Benz brings over the style of Art Deco, at least to the interiors. Stepping inside the car, the centerpiece is the instrument panel shaped as a floating glass, named Zeppelin. Its design evokes the carefully placed lines and geometric shapes that define the decorative, artistic style. As soon as the door opens, the instrument clutter comes to life with an analog animation inspired by chronographs."
"There's a pillar-to-pillar screen on view, and at the center of it lies a clock shaped like the company's iconic star logo, acting as an AI companion. Behind the Zeppelin, a decorative surface unfolds with a pearl look, and this marquetry also shows up around the door panels, encircling the polished brass door handles in silver and gold tones before reaching the star patterns that frame the rear seat. The seats at the front come through as a single bench in deep blue velvet."
Mercedes-Benz unveiled the Vision Iconic in Shanghai on October 14th, 2025, blending Art Deco styling with advanced technology. The hood and elongated front reference the 1938 Typ 540K Autobahn-Kurier while interiors revive Art Deco motifs. The centerpiece instrument panel, named Zeppelin, is a floating glass display that animates analog chronograph-style instruments when doors open. A pillar-to-pillar screen centers on a star-shaped clock acting as an AI companion. Decorative pearl marquetry, polished brass handles, and star-patterned rear framing combine with deep blue velvet bench seating and a jewelry-like steering-wheel logo in a glass sphere. Floors feature handcrafted straw marquetry, and paint as thin as a wafer can capture solar energy.
Read at designboom | architecture & design magazine
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