The Rover company, in the early 1950s, pondered the market for a luxury SUV, leading to the conceptualization of a hybrid vehicle combining a Land Rover and a Rover saloon. Inspired by the success of utilitarian cars like the Jeep Wagoneer, Rover began developing the Range Rover in 1965. Launched in 1970, it aimed to offer both comfort and off-road capabilities. Over the decades, the Range Rover became synonymous with the blending of rural and urban lifestyles, solidifying its place as the U.K.'s premier export vehicle.
The Range Rover was something you could drive from your country estate into a market town and still feel well turned-out. Its success has been down to its ability to blend country and urban living.
Engineers Gordon Bashford and Charles Spencer King started working on a vehicle that aimed to combine the comfort of a Rover saloon with the off-road ability of a Land Rover. Nobody was doing it.
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