"When Lexus rolled three radically different concepts onto the floor of the 2025 Japan Mobility Show, each wearing the LS badge, the message was clear: the future of luxury isn't about four doors and a trunk anymore. A six-wheeled van with a convertible day bed in the third row. A single-seat autonomous pod that looks like it escaped from Minority Report."
"The brand sold fewer than 3,000 units annually in the US for the past three years, losing market share even against rivals facing the same headwinds. In September, Lexus announced a "final year tribute" for the existing fifth-generation car, effectively confirming what industry watchers already knew. The sedan era is ending, but the LS name still carries tremendous cachet and brand value as the badge that launched Lexus itself."
"The LS Concept, revealed via teaser images a couple weeks before the show, represents the most audacious reinvention of the luxury minivan formula yet attempted. This isn't a tarted-up people mover with captain's chairs and a nicer badge. This is a six-wheeled statement piece that looks more like a land yacht than a family hauler, with proportions that dwarf the luxury minivans currently popular in markets like China."
Lexus unveiled three LS-badged concepts at the 2025 Japan Mobility Show that recast LS from "Luxury Sedan" to "Luxury Space." The LS name dates to 1989 and helped define the brand, but recent US sales fell below 3,000 units annually and Lexus announced a "final year tribute" for the fifth-generation sedan. The concepts include a six-wheeled van with land-yacht proportions, a single-seat autonomous pod, and an SUV coupe that could reach production. The LS Concept minivan deliberately departs from conventional luxury people-movers, using bold proportions and a distinctive wheel configuration to amplify its statement.
Read at Yanko Design - Modern Industrial Design News
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