US tariffs on cars and auto parts from the EU currently sit at 27.5%, with a possible reduction to 15% if the EU lowers its levies on US goods. Luxury buyers seek security and stability and some are postponing purchases until tariff outcomes are certain. Lamborghini sold 3,712 cars in the US in 2024, roughly 35% of total sales, with prices from $200,000 to over $600,000. Audi Group deliveries to the US fell 11.6% year-on-year in Q2. Lamborghini will keep manufacturing in Italy, is evaluating its Lanzador EV plans by year-end, and sees EV demand trends as delayed.
Cars and auto parts imported by the US from the EU face a tariff rate of 27.5%, but the Trump administration has agreed to lower this to 15% if the EU reduces its levies on US goods. Winkelmann told CNBC on Tuesday that the Italian sports car company's customers want "security" and "stability." "Some are waiting because they want to be sure that this is the final number that is going to be in place," Winkelmann said. "Others are fine with it, or we will have negotiations."
In 2024, Lamborghini sold 3,712 cars in the US, about 35% of its overall sales, with prices ranging from $200,000 to over $600,000. The Audi Group, which includes Audi, Bentley, and Lamborghini cars, delivered 11.6% fewer cars to the US in the second quarter, year-on-year. Lamborghini is a "small brand, the high-end exclusive brand," which makes its cars in Italy but most sell globally because the segment it's in is "spread all over the globe," Winkelmann said. He said the company wouldn't build a factory in the US as "made in Italy" is in its "DNA."
Collection
[
|
...
]