"In his words, this wasn't a just a badge-job plan to build the Honda Prologue; it was a multi-year partnership between equals to develop affordable EVs and conquer tomorrow's auto market. Three and a half years later, that joint affordable EV plan is a distant blip, another failed launch from a company that still hasn't built any EV itself, let alone an affordable one."
"Honda has produced only a few EVs on its own. But the playbook is set, and impressively consistent: Launch a low-volume EV with uncompetitive range, even for its era, sell it in as few markets as possible, and then cancel it when it inevitably fails. Imply to investors that this is why hybrids are the only possible answer."
"If the company cares about carbon neutrality, it needs to prove it, not just say it. And if it wants any hope of being a real contender in the next era of the automobile, it had better start competing, rather than waiting on the sidelines for competitors to figure things out."
Honda's CEO promised a transformative partnership with General Motors in 2022 to develop affordable EVs, but the plan was abandoned by 2024. The company then pivoted to the 0 Series, a software-defined vehicle family with three U.S.-built models planned for 2026, which has now also been cancelled. This represents Honda's consistent pattern of launching low-volume EVs with limited range and market availability, then cancelling them after poor performance. Despite repeated public commitments to carbon neutrality and electrification, Honda has failed to build any competitive EV independently. The company's retreat from the EV market suggests it lacks genuine commitment to the transition and risks falling permanently behind competitors.
#honda-ev-strategy #electric-vehicle-failures #automotive-partnerships #carbon-neutrality-commitments #market-competition
Read at insideevs.com
Unable to calculate read time
Collection
[
|
...
]