The Acura RSX features a sporty coupe design highlighting performance through excellent aerodynamics. Acura plans to redefine its brand identity with the RSX, emphasizing timeless beauty and advanced technology. Initial reactions suggest design comparisons to other luxury models, indicating subjective interpretations of aesthetics. The upcoming RDX will launch equipped with ASIMO OS, a new operating system capable of learning driver preferences to enhance the in-car experience.
The Acura RSX has a sporty coupe style that expresses the performance that comes from excellent aerodynamics. Starting from this all-new RSX, we will redefine the Acura brand around timeless beauty and a high-tech feel that is essential for a performance and unique brand.
When I saw a teaser shot a week or two ago, my first thought was that it looked like someone had taken a McLaren Artura and given it the Urus treatment.
Acura has also been using an arrow-like prow for some time, too. I'm also getting some Lotus Eletre from the other views, but as ever, looks are subjective.
When the RDX hits the street in the second half of next year, it will do so running ASIMO OS, the new software-defined vehicle operating system that Honda announced at CES earlier this year.
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