At the 2025 New York International Auto Show, Genesis unveiled the X Gran Equator Concept, marking a significant design evolution for the brand. This innovative vehicle blends refined luxury with adventurous capability, expanding the essence of 'Athletic Elegance.' Its coupe-inspired silhouette deviates from traditional SUV aesthetics, maintaining an aerodynamic form. The emphasis on clean surfaces and functional design elements, such as massive wheels and geometric lamps, marries luxury with practicality. Inside, the cabin uniquely combines modern technology with classic materials, offering a distinctive experience for both urban and off-road adventures.
From the moment it rolled onto the stage, the X Gran Equator Concept broke free from typical SUV expectations. Its coupe-inspired silhouette delivers a sleek, aerodynamic lookâone that speaks more to motion and elegance than the traditional boxy utilitarianism often associated with off-roaders.
However, despite the graceful profile, the X Gran Equator is undeniably ready for adventure. Chunky wheel-arch cladding wraps around massive 24-inch beadlock wheels, suggesting serious off-road capability.
At the rear, a split-opening tailgate adds a clever touch of utility, offering easier access to the cargo area while maintaining a sleek rear design.
Inside the X Gran Equator, Genesis has crafted a cabin that manages to feel both futuristic and warm, showcasing a blend of advanced technology and classic materials.
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