"Ford will use Renault's Ampere platform to underpin two Ford-branded EVs, which are scheduled to arrive in showrooms by 2028. These will be smaller EVs, most likely city cars, to help fill a gap in Ford's lineup in Europe. The American automaker will take the lead on design and driving dynamics "to ensure these vehicles are distinctly Ford," the automaker said in a release. The two companies will also work together on developing commercial vans."
"Ford's business in Europe has faced significant shortfalls in recent years, with declining sales and shrinking market share. The company laid off 4,000 workers in November 2024, and then another 1,000 last September. Ford recently introduced the small, sporty Puma Gen-E to help lift its sagging fortunes. Ford hasn't minced words about its chances in Europe, with the company's CEO Jim Farley telling reporters that it was "a fight for our lives in our industry," according to Reuters."
Ford is partnering with Renault to design and produce affordable electric vehicles for the European market to reclaim market share lost to low-cost Chinese imports. The two companies will use Renault's Ampere platform to underpin two Ford-branded small EVs, likely city cars, scheduled to arrive by 2028, with Ford leading design and driving dynamics to maintain a distinct Ford identity. The collaboration will also target commercial vans and mirrors a prior alliance model. Ford's European business has suffered declining sales and job cuts totaling about 5,000, prompting product and partnership responses such as the Puma Gen-E.
Read at The Verge
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