Ford accelerates European business with new models and in-vehicle smart tech | Computer Weekly

Ford plans a comprehensive product and technology rollout in Europe for commercial and retail customers over the next three years. Ford Pro will evolve from vehicle maker to productivity partner for European businesses, delivering an always-on connected customer experience. The approach integrates connected vehicle data into the Ford Pro Intelligence platform to give fleet managers greater insight and control, including visibility into vehicles and upfitted equipment usage. Since 2019, Ford Pro vehicles include embedded modems, with more than 1.2 million connected European customers generating close to six million health signals daily. The strategy uses software and services to maximize returns on each vehicle and supports a global goal to grow software and services revenue.

"Since 2019, every Ford Pro vehicle has been built with an embedded modem. Today, more than 1.2 million European customers are connected, generating close to six million health signals a day."

"As part of its activities, Ford Pro develops solutions to deliver an always-on, connected customer experience through a suite that includes vehicles, charging, software, financing and servicing for commercial and government customers. It looks to pull connected vehicle data and integrate it into the Ford Pro Intelligence platform to arm fleet managers with a new level of insight about and control over vehicles on the road and when upfitted equipment is in use."

"The strategy will see Ford Pro transform from being a vehicle manufacturer to a "productivity partner" using software and services to maximise the return on every vehicle. It supports Ford's global target to generate 25% of Ford Pro operating income from software and services. In the first quarter of 2026, worldwide paid software subscriptions rose by 30% to 879,000, with gross margins above 50%."

""Ford Pro is the backbone of our European business. We don't just sell vans and pickups, we deliver an integrated ecosystem of vehicles, software and services," explained Jim Baumbick, president of Ford in Europe. "Our vehicles lead the market, and around them we've built a productivity accelerator our competition cannot match. For our customers, that's not just transportation, it's a better return on inves""

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