"Ive, obviously, is well known for his work as Apple's former chief designer, overseeing such iconic products as the iMac, iPhone, iPad, and Apple Watch. Now he's turning his attention to a vehicle from Ferrari - and perhaps, in the process, giving us an idea of what an Apple car could have looked like, had the tech giant decided to pursue its secretive Project Titan instead of spiking it."
"Ive's work at Apple focused on sleek minimalism, so it is somewhat surprising to see a bunch of buttons in the Luce's interior. When I first heard that Ive was handling the design, I expected Ferrari to turn over all of its controls to a touchscreen. So it was encouraging to see a fair amount of physical controls."
Ferrari revealed interior images of the Luce, its first all-electric supercar, showcasing a cabin designed by Jony Ive and Marc Newson of LoveFrom. The interior pairs extensive Gorilla Glass and aluminum surfaces with numerous physical buttons and controls alongside rounded displays. Ferrari and LoveFrom have collaborated for five years on the project. The Luce's technological architecture was revealed in Italy last year, and the exterior will debut in May 2026. The cabin design contrasts Ive's Apple-era minimalism by retaining tactile controls rather than relying solely on touchscreens, signaling a blend of modern materials with traditional automotive ergonomics.
Read at The Verge
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