"New Year booking data released by Dubai-based car rental marketplace OneClickDrive indicates that international visitors renting luxury vehicles during the year-end and early January period tended to book for longer durations compared with economy car renters, based on activity recorded on the platform. The New Year travel period emerged as a peak window in which luxury car rentals were used for extended periods, with booking data suggesting that some visitors relied on premium vehicles for everyday mobility rather than short, experience-driven hires."
"The figures relate to bookings made by international visitors and cover activity recorded around late December and early January. Longer rentals were associated with higher per-booking value While economy vehicles continued to account for the largest share of total bookings on the platform, luxury car rental in Dubai was more commonly associated with longer rental periods. These longer durations typically generated higher revenue per booking, even when overall booking volumes remained lower than those of economy vehicles."
New Year booking data show international visitors renting luxury vehicles around late December and early January booked significantly longer durations than economy car renters. Average rental durations for luxury vehicles during the year-end period were approximately 25–30% longer than for standard economy cars, indicating distinct usage patterns between segments. Luxury SUVs and premium sedans made up a significant share of rentals lasting five days or more. Longer rentals generally produced higher revenue per booking, even though economy vehicles retained the largest share of total bookings. Extended rental cycles can improve fleet utilization and reduce vehicle turnaround frequency. Dubai's tourist infrastructure spans Downtown, Dubai Marina, beachfront areas and desert attractions.
Read at London Business News | Londonlovesbusiness.com
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