"When Tesla wanted to catch the eye of British buyers, it put its cars and bright signage at a dealership in west London's prominent Hogarth roundabout. Exposure to half a million drivers every day helped the US carmaker to become the dominant electric vehicle seller in the UK. Yet drivers passing by that site now see something different: twin Chinese brands Omoda and Jaecoo, both owned by the state-controlled manufacturer Chery."
"Chinese cars are on a roll across Europe they outsold Korean rivals in western Europe for the first time in September. That success is highly reliant on the UK. Of the half a million Chinese cars sold in western Europe between January and September, 30% were bought by Britons, according to Matthias Schmidt, a Berlin-based automotive analyst. Their success has been remarkable, says Steve Young, the managing director of the Hogarth dealership, which is owned by Turkish group Cetas Otomotiv."
Tesla used a prominent west London Hogarth roundabout dealership to target British buyers, gaining exposure to half a million drivers daily and becoming the UK's leading electric vehicle seller. The Hogarth site now displays Chinese brands Omoda and Jaecoo, owned by state-controlled Chery. Chinese car sales in western Europe surpassed Korean rivals in September, with about 30% of roughly half a million Chinese cars sold there bought in the UK between January and September. Chinese manufacturers receive strong national and regional government backing and are using the electric transition to expand exports amid trade and supply-chain tensions.
Read at www.theguardian.com
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