China's Geely Clearly Wants To Come To The U.S. Here's How It Could Pull That Off
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China's Geely Clearly Wants To Come To The U.S. Here's How It Could Pull That Off
"It's no secret that Chinese automakers want in on the United States. In fact, in a pre-COVID world, several of them were in a race to get sales moving here. But an underdeveloped product line, and then increased geopolitical tensions and tariffs, have shut the door for now. At least, officially, every day, someone asks a BYD rep about American expansion plans, only to hear them admit there are no plans, and we should stop asking about it."
"However, the Geely Groupalready the owner of Volvo and Polestarhas been a little more optimistic. Since at least 2022, Geely has quietly been making appearances in the U.S., with products and important people that aren't related to Volvo. The brand has been testing the waters, wondering if Americans would truly accept a Chinese car that hasn't been run through a Scandinavian filter."
"At this year's CES, Geely showed up again, this time with the namesake brand and its fast-growing Zeekr marque, showing off a few more vehicles it sells across the globeoh, and a stealth remark that it could announce a U.S. entry within 24 to 36 months. But how, exactly? Whether it's crash standards, software or tariffs, the barriers remain high. And when I spoke to Geely Vice President and CTO Li Chuanhai, he claimed the automaker hasn't officially stated any plans for the U.S."
Chinese automakers have long sought access to the U.S. market, but limited product lines, geopolitical tensions and tariffs have stalled most entries. BYD publicly denies U.S. expansion plans, while Geely has quietly introduced non-Volvo brands and personnel in the U.S. since 2022. Geely displayed the Geely and Zeekr brands at CES 2026 and hinted at a possible U.S. launch within 24 to 36 months. Significant obstacles remain, including crash standards, software integration and tariffs, and Geely's leadership maintains the company has not officially declared U.S. market plans.
Read at insideevs.com
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