Can a Name Change Fix Volkswagen's EV Problems?

"Volkswagen's answer has involved using the "ID." preface for its EVs. It's a relatively elegant solution to this issue but one that's also led to other problems. Namely, the numbers used for the series of EVs don't give a sense of what drivers can expect. The ID.4 is an SUV, while the ID.7 is a sedan."

"Now, Volkswagen seems to have shifted gears in its naming strategy. This week, it announced the new version of the ID.3, which has a slightly modified name: the ID.3 Neo. The automaker looks to be keeping the "ID" naming convention but ditching the numbers, as future Volkswagen EVs will include the ID.Cross and the ID.Polo."

"The automaker is also referencing some of its existing models with upcoming names. Earlier this year, InsideEVs' Iulian Dnistran reported that the next generation of the ID.4 - Volkswagen's electric counterpart to the Tiguan - will be the ID.Tiguan. Seems pretty straightforward and a more elegant name than, say, "Tiguan EV.""

Automakers have long struggled with naming new vehicles, a challenge intensified by the rise of electric vehicles. Volkswagen adopted the "ID." prefix for its EVs but faced confusion because the numbers didn't indicate vehicle size or type—the ID.4 is an SUV while the ID.7 is a sedan. Volkswagen is now revising this approach by introducing names like ID.3 Neo, ID.Cross, and ID.Polo, moving away from numerical designations. The company is also referencing existing models, such as naming the next-generation ID.4 the ID.Tiguan to connect it to its gas-powered counterpart. This strategy aims to create more evocative and intuitive naming that better communicates vehicle identity to consumers.

Read at InsideHook