"Despite BMW's ubiquity in the U.S. marketplace, the manufacturer has only really been selling cars Stateside for fifty years. That's not a lot - especially compared to domestic brands like Ford. An integral part of any operation is its home base. In this case, we're talking about BMW's North America headquarters, which has gone through several different iterations since the 1970s. Five decades of progress - and sales - meant that the organization would regularly outgrow its old digs."
"BMW of North America was founded in 1975, using the former Hoffman Motors Corporation building in Montvale, NJ. The building was designed with around 13,000 annual imports in mind. That may have been fine early on, but it quickly became clear that BMW of North America was going to be big. As in, way bigger than the building could accommodate. By the mid-1980s, BMW NA was moving 100,000 cars per year and had 370 employees on the payroll."
BMW of North America was founded in 1975 in Montvale, New Jersey, using the former Hoffman Motors Corporation building that was designed for about 13,000 annual imports. Rapid growth pushed sales to 100,000 cars per year by the mid-1980s and staffing to 370 employees, prompting a 1986 move to a new 205,000-square-foot facility in Woodcliff Lake at 300 Chestnut Ridge Rd commissioned by CEO Dr. Günther Kramer. The new site consolidated Motorrad staff from Norwood and left Montvale to house Eastern Region staff. Kramer acquired 40 additional acres for future growth. By the early 2000s sales approached 300,000 vehicles and leadership acquired more land.
Read at BMW BLOG
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