"Brooklyn is home to a great many strange, hip, modern, and trendy new businesses that can feel cartoonishly stereotypical against the constantly shifting landscape of the legendary NYC borough. For all the cucumber milkshake parlors and Croatian Black Metal concert venues dotting Brooklyn, there is still at least one business that should survive, whatever the culinary and artistic trends that rise and fall over the next 10 years: Brooklyn Coachworks."
"There is no denying that Land Rover Defenders have slipped into the torrents of trendiness, and there is a real danger of builders diluting the essence that made them appealing in the first place. However, after 20 years of building the same Defender 90 repeatedly, Daniel Marcello, President of Brooklyn Coachworks, has learned a few things about the old British bulldogs. He manages to maintain a specific aesthetic and supreme build quality that can only come from decades spent building Defenders."
"The Land Rover was first conceived via sand doodle on a Welsh beach in 1947. Until the recent introduction of the current generation, it's probably fair to say that the old Landies haven't changed in many significant ways since that first sketch. Aside from the eternal coolness of these 4x4s, they aren't very good at being a car. You might even hear people lovingly compare a Defender or other early Land Rover to a tractor. They would surely make for better tractors than road-going SUVs."
Brooklyn Coachworks in Williamsburg takes aging Land Rover Defenders and rebuilds them into high-class, high-dollar luxury machines with meticulous craftsmanship. Daniel Marcello, President, applies two decades of experience building Defender 90s to preserve a specific aesthetic and deliver supreme build quality. The original Land Rover design dates to a 1947 sand doodle on a Welsh beach and retained much of its core form until recent generations. Despite their rugged origins and mediocre on-road manners, the old Defenders possess an enduring coolness. Brooklyn Coachworks rescues these obsolete 4x4s and transforms them into refined, roadworthy masterpieces.
Read at Bike EXIF
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