Bentley Motors is set to reveal a redesigned version of its Winged B emblem, marking the fifth update in its 106-year history. This change represents a strategic shift towards a digitally adaptable identity while maintaining ties to its heritage. The new emblem features a more sculpted design, abandoning the lower feathering in favor of a cleaner silhouette. Key updates include a refined inner diamond pattern and a central 'B' that draws inspiration from high-end horology, representing both modern luxury and the brand's legacy.
The refreshed badge sets the tone for a new chapter in Bentley's legacy, one that fuses tradition with a sharper, more digitally adaptable identity.
Since its creation in 1919, the Bentley Winged B has been synonymous with British craftsmanship, power, and understated opulence, evolving four times over the past century.
Robin Page, Bentley's Director of Design, engineered the fifth iteration in-house, modernizing the logo while preserving its iconic DNA.
Gone is the lower feathering of the wings, replaced by a cleaner silhouette with dramatic, aerodynamic edges that align with modern luxury.
Collection
[
|
...
]