Market day supply is a critical measure in the car industry, indicating how long vehicles sit on dealer lots before being sold. The average is around 60 days, but certain top-selling models achieve figures closer to 25 days. In contrast, the Audi S6 has a concerning expected inventory time of 482 days. Audi faced a significant sales drop, with U.S. sales in 2024 declining 14%, while the overall market saw a 3% increase. Despite its strong performance, the S6's ranking at 12th place among competitors negatively impacts its sales performance.
One of the car industry's most important yardsticks is "market day supply" or "days to turn," which indicates how long a car remains on a dealer lot before being sold.
The average market day supply is about 60 days, though popular models can sell in as little as 25 days, while Audi's S6 is projected to remain unsold for 482 days.
In 2024, Audi's U.S. sales dropped 14% to 196,576, contrasting with an overall market increase of 3%, exemplifying Audi's struggle in the competitive automotive landscape.
The Audi S6, priced at $88,000, has a surplus inventory of 653 units, and although it's a high-performing sports car, it ranks 12th in its category, behind rivals like Cadillac, Porsche, and BMW.
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