"Aston Martin Lagonda has warned profits will miss expectations after a bruising year of falling sales and pressure from US tariffs. The iconic British car maker told investors its gross profit margins and adjusted earnings will come in "slightly below" the lower end of forecasts. That means earnings are now expected to fall short of £184 million for 2025. Bosses admitted they had faced a "highly challenging trading environment"."
"The US - Aston Martin's biggest market - imposed a 10% tariff on imports last year, down from an originally proposed 27.5%, but still a blow for the prestige brand. At the same time, deliveries of its higher-margin "Special" models slowed. Total wholesale volumes fell to 5,448 cars in 2025 - down from 6,030 the previous year. In a bid to strengthen its finances, the company also announced it has sold the naming rights to its Formula One team to a related party."
Aston Martin Lagonda warned that gross profit margins and adjusted earnings will come slightly below the lower end of forecasts, leaving 2025 earnings short of £184 million. The company faced a highly challenging trading environment as US tariffs of 10% reduced competitiveness and deliveries of higher-margin "Special" models slowed. Total wholesale volumes fell to 5,448 cars in 2025 from 6,030. The company sold naming rights to its Formula One team to a related party to strengthen the balance sheet and conserve cash after cutting back investment plans. Leadership continues a transformation plan focused on product innovation and market expansion to restore profitability in 2026.
Read at London Business News | Londonlovesbusiness.com
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