Are Western Automakers Still Cooked In the Era Of AI?

"For most, this stuff feels like some far-off future envisioned by tech bros and Wall Street guys, not something they'll ever really have to deal with day-to-day. But amid the last few months of news, including the headlines at CES 2026 and even some key features of the Volvo EX60's recent debut, it's clear that artificial intelligence is pretty much the name of the game right now."

"Called G-ASD, short for Geely Afari Smart Driving, this Full Domain AI 2.0 aims to be more than just a series of buzzwords and acronyms that tell investors that Geely isn't just a car company. Instead, Geely says this integration of AI is meant to streamline the driving experience in multiple ways, whether that's becoming the baseline for its soon-to-be eyes-off, hands-off Level 3 ADAS assisted driving system, among other things."

AI is rapidly entering consumer vehicles, appearing in headlines at CES 2026 and in features like the Volvo EX60. Chinese automakers are already deploying advanced AI-driven systems, with Geely prioritizing a Full Domain AI 2.0 named G-ASD. G-ASD aims to standardize ADAS, support soon-to-be eyes-off, hands-off Level 3 driving, and streamline the driving experience. Geely develops its algorithms in-house using millions of data points from Chinese roads and plans to deploy the system across all brands and powertrains. Western automakers now face a competitive race that will require billions in investment with uncertain returns.

Read at insideevs.com