"There's another way Scout Motors will operate differently from the rest of the VW Group when its cars go on sale in the United States in 2027: They'll be sold directly to customers and not through franchised dealerships. At Europe's biggest auto show, Scout CEO Scott Keogh reiterated that this Tesla-like model is the way to go, even as dealer groups escalate their legal challenges against the brand."
"While Keogh said Scout doesn't have any plans to launch in Europe "at this time," he said the brand joined Audi, Porsche, Volkswagen and Skoda in showing off new wares "to tell our story to the global press." The brand is building a new factory in South Carolina, and it will launch the Terra truck and Traveler SUV in both fully electric and range-extender versions-the latter packing a small gas engine that can recharge the battery and offer up to 500 miles of driving."
Scout Motors, revived by the Volkswagen Group, intends to sell its electric vehicles and range-extended EVs directly to customers in the United States rather than through franchised dealerships. Dealer groups have mounted legal challenges in response. Scout CEO Scott Keogh defended the direct-sales approach at IAA Munich, comparing the experience to buying a phone from Apple rather than Best Buy. Scout displayed the Terra truck alongside Volkswagen Group brands and plans U.S. launches in 2027 for the Terra and Traveler in both fully electric and range-extender variants. A new factory is being built in South Carolina. The brand targets the large American SUV and truck market.
Read at InsideEVs
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