"Last year, the Cybertruck spiraled into market irrelevance while the rest of the EV market found its footing, as the pickup experienced the single biggest sales collapse of any electric vehicle in the United States. Elon Musk's flailing company managed to move only an estimated 20,237 Cybertrucks in 2025. And that's counting the units that Musk reportedly bought for himself through SpaceX and xAI to avoid further ridicule."
"Both companies tried to buy their way out of trouble with heavy discounts and 0% financing offers. But while aggressive incentives helped Ford clear inventory and post growth, the same tactics failed to save the "apocalypse-proof" pickup from becoming a sales armageddon. Think about that for a minute: A discontinued EV truck outsold the Tesla truck by nearly 7,000 units and got canceled. Come the truck on."
The Cybertruck's U.S. sales plunged to an estimated 20,237 units in 2025, a 48.1% drop from 39,000 in 2024. Hundreds or thousands of units were reportedly purchased by Elon Musk's private companies, inflating the counted tally. The discontinued all-electric Ford F-150 Lightning still sold 27,307 units in 2025, becoming the best-selling EV pickup while Ford pivoted to a hybrid model. Aggressive discounts and 0% financing helped Ford clear inventory and post growth, but similar tactics failed to revive the Cybertruck. Tesla fell far short of a 250,000-unit annual target, reaching roughly 8% of that goal.
Read at Fast Company
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