""Don't just go for the standard 'I'm going to go and work for Google, Microsoft, IBM,'" Ruchir Puri told Business Insider. Puri, who has spent over three decades at IBM, said that as AI reshapes every industry, software engineers are needed across all sectors - whether that's transportation, manufacturing, or retail. He said job seekers should widen their search "beyond a narrow set of technology companies" and also consider the "massive enterprise landscape.""
"For example, a company like John Deere, the world's largest agricultural equipment manufacturer, may not be top of mind for a software engineer looking for a job. However, Puri said the company is a household name, making a measurable impact. Other similar companies are hiring software engineers to help drive industry transformation, and being a part of that work can feel fulfilling, he said."
AI-driven transformation is creating software engineering roles across many industries beyond major technology firms. Software engineers are increasingly needed in transportation, manufacturing, retail, and other enterprise sectors to build and deploy industry-specific systems. Established companies such as John Deere hire engineers to drive measurable operational and economic impact, offering fulfilling work that connects technology to core business outcomes. Some large firms plan to increase hiring of recent graduates, but the overall early-career market is challenging: job postings fell over 16% year‑over‑year on one platform while average applications per posting rose about 26%.
#ai-driven-transformation #software-engineering-careers #non-tech-enterprise-hiring #early-career-job-market
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