"Potential clients will expect "proof" that your work is good-especially if it's the type of work that can be displayed in a portfolio (design, video, writing, or other creative work). Portfolios don't grow overnight. One good client at a lower rate will lead to a better client who pays more. Even now, several years into freelance writing, I'll still take projects below my normal rate if I think the work will be a standout in my portfolio. The payoff comes when clients approach me and say, "I saw your work for XYZ company-I love that publication!""
"Some of my best clients are referrals, even when the original project was low-paying, boring, or short-term. I've even had clients rehire me when they move on to their next gig. You'll quickly learn which people in your industry are "movers and shakers." By working with them, you could get a glowing recommendation or countless referrals. You can also say yes to speaking on panels, podcast appearances, and writing guest posts for publications if you feel like the work will get you in front of the right audience or make good industry connections."
Low-paying projects can help launch a business by building a portfolio and providing visible examples of work for potential clients. Portfolios require time and curated pieces, and one lower-rate engagement can attract higher-paying clients who value demonstrated results. Low-fee work can generate referrals, repeat hires, and connections with influential industry figures who open future opportunities. Speaking on panels, appearing on podcasts, and writing guest posts offer exposure and industry credibility with lower effort than major paid projects. Strategic acceptance of select low-paying work can accelerate career growth without permanently sacrificing earning potential.
Read at Fast Company
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