"Northwestern Mutual likes to think of itself as a storied American institution offering specialized financial advice. The 168-year-old financial giant, ranked 109 on the Fortune 500, and regularly anointed one of the World's Most Admired Companies by the magazine, describes its financial advisers as expert listeners or a trusted partner who helps you continue to reach goal after goal. It also tops Forbes's list of Best Employers for New Grads,"
"In the corridors of US colleges and business schools, Northwestern recruiters push the dream of a blue chip career in finance. Posters appear with slogans like: The Career You Want at a Company You'll Love. Recruiters in polo shirts sit at tables asking students if they would like to be financial advisers. Job ads for these positions, posted on sites like LinkedIn, describe performance-based pay and uncapped earnings for the entrepreneurial, phrases that shimmer with vague promises of potential wealth."
Northwestern Mutual is a 168-year-old financial firm positioned as a prestigious provider of specialized financial advice and a top employer for new graduates. The company promotes financial advisers as expert listeners and trusted partners who help clients meet repeated goals. Northwestern recruits heavily on US college campuses, using slogans, staffed booths, and polished events to attract students into three-month internships alongside full-time representatives. Job postings emphasize performance-based pay and uncapped earnings, presenting entrepreneurial potential and vague wealth promises. Prospective interns, such as a Texas A&M senior, respond to recruiting events and are courted by campus representatives and hotel presentations.
Read at www.theguardian.com
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