More than 1.2 million people in the UK work multiple jobs, and portfolio careers have increased over the past decade. Many people respond by taking side hustles, while others combine several demanding roles. Joseph Dupré works as a practising GP, a contemporary sculptor, and a business builder who turns sculptural practice into a viable enterprise. In modern careers, doing the job is rarely the whole job, especially in creative industries where artists must also market, sell, and build brands. Producing art is described as easier than the work that follows, including relationships with galleries, engagement with collectors, maintaining visibility, and navigating the art market. Success depends on framing, positioning, pricing, and audience.
"“In many ways, making the work is the easy part,” he says. “The harder part is everything that comes after.” That “everything” includes building relationships with galleries, engaging collectors, maintaining visibility, and navigating an art market. For business audiences, there is a familiar parallel here. Many founders will recognise the challenge of explaining and justifying something that requires context, positioning and a degree of interpretation before its worth is fully understood."
"“In today's economy, doing the job is rarely the whole job.” In the creative industries, that's long been understood. Artists don't just create art; they're expected to act as marketers, salespeople, and brand builders. Dupré's experience is a clear example. Alongside his medical career, he has developed a sculptural practice spanning both figurative and object-based work. But producing the work is only part of the equation. The harder task is ensuring it is seen and sold."
"For most, that means a side hustle. For Joseph Dupré, it effectively means three careers. He is a practising GP, a contemporary sculptor, and the person responsible for turning that artistic practice into a viable business. Each role is demanding in its own right. Together, they form a model that reflects a broader shift in how modern careers are being built. The UK's “one career for life” model is fading fast."
Read at London Business News | Londonlovesbusiness.com
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