Leon Lim completed a computer engineering degree at the National University of Singapore and joined a government tech agency in 2020, specializing in cybersecurity. Within four years he earned a six-figure salary and was on track for a managerial role. In 2024 he left to become operations development manager at his wife's family-run funeral business, accepting a 20% pay cut. Observing his wife meet families, manage operations, and modernize the company motivated the change. The funeral role requires hands-on interaction with grieving families, unpredictable emotional situations, and a focus on purposeful service and professional growth beyond income.
When Leon Lim finished a computer engineering undergraduate degree at the National University of Singapore, his career path seemed set. In 2020, he joined a government tech agency, specializing in cybersecurity. Within four years, he was earning a six-figure salary and on track for a managerial role. But in 2024, he left to join his wife's family-run funeral business as an operations development manager.
Watching his wife, Rachael Tay, up close - meeting families, managing operations, and modernizing the business - made him rethink the kind of impact he wanted to make. While he spent his days behind a screen, she was helping people through loss and running a company rooted in purpose and tradition. "You don't really interact much with people," Lim said of his former job. "It's hard to define what's meaningful."
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