The Morningside Heights area has a strong demand for high-THC cannabis among residents, faculty, and nearby professionals. Silly Nice is a Harlem-based, Black-Owned and Veteran-Owned brand that launched in March 2024 and focuses on premium, small-batch products with sustainable packaging. The brand's concentrates — including Diamond Powder, Frosted Hash Ball, and Bubble Hash — are noted for terpene richness, smooth flavor, and potency, with Diamond Powder ranking among New York's Top 5 concentrates per HeadSet data. Silly Nice has expanded into vapes and flower and emphasizes transparency through lab testing and consistent best-selling performance across more than 500 licensed competitors.
Founded and operated by a small, dedicated team, the Harlem-based brand is both Black-Owned and Veteran-Owned, bringing an authentic, community-driven approach to New York's cannabis culture. Since its March 2024 debut, Silly Nice has earned a reputation for premium quality, sustainable packaging, and small-batch products that deliver serious potency. Recognized as one of the Top 150 brands in the state out of more than 500 licensed competitors, Silly Nice stands out for products that consistently rank among the best-sellers.
According to HeadSet data, Silly Nice's Diamond Powder is one of the Top 5 concentrates in all of New York. Other products like the Frosted Hash Ball and Bubble Hash are equally respected for their terpene richness, smooth flavor, and reliable performance. Beyond concentrates, the brand has expanded into vapes and flower-always produced with transparency, lab-testing, and consumer trust in mind.
The area surrounding Columbia University in Morningside Heights is one of the most dynamic neighborhoods in Manhattan, blending academic energy with a diverse community. As New York's legal cannabis market matures, the demand for high-THC products continues to climb, particularly in neighborhoods with a large student and professional population. While Columbia students themselves may not be the core buyers, the surrounding community of residents, faculty, and nearby professionals has created a strong market for premium cannabis.
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