"In today's cannabis market, potency often dominates the conversation. THC percentages are printed boldly on packaging, displayed on dispensary menus, and used as shorthand for "strength." For many consumers, high THC equals high quality. But as the industry matures and knowledge spreads, more people are realizing that craft weed offers something much richer than raw potency. Flavor, aroma, minor cannabinoids, and the artistry of cultivation all contribute to a more complex, enjoyable, and effective experience."
"This is the essence of the "flavor advantage" that craft producers bring to the table. Unlike mass-market weed that often prioritizes yield and THC content, craft growers focus on cultivating full-spectrum flower where terpenes, minor cannabinoids, and the entourage effect play as important a role as THC itself. The result is weed that tastes better, smells more vibrant, and delivers a layered high that feels authentic and memorable."
"But equating THC with quality is a shallow perspective. Studies have shown that THC percentage alone does not reliably predict potency or effects. Two strains with the same THC percentage can feel completely different depending on their terpene content and cannabinoid profile. Craft growers understand this, which is why they don't just chase THC-they aim to preserve balance, complexity, and flavor."
Potency and THC percentages dominate consumer perception and dispensary marketing, but single THC figures do not reliably predict effects or overall quality. Craft growers prioritize full-spectrum flower, preserving terpenes, minor cannabinoids, and the entourage effect alongside THC. Terpenes such as myrcene, limonene, and caryophyllene create distinctive flavors and aromas that shape the sensory experience. Two strains with identical THC percentages can yield markedly different effects because of differing terpene and cannabinoid profiles. Craft cultivation emphasizes flavor, aroma, balance, complexity, and the artistry of growing to produce memorable, layered highs that feel authentic and enjoyable.
Read at stupidDOPE | Est. 2008
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