July 10, or Dab Day, celebrates cannabis concentrates, becoming the second-largest holiday for the industry after 4/20. In 2024, dispensaries reported a 41% increase in average daily sales on this day. The market for concentrates, including wax, shatter, and rosin, is thriving, with concentrates accounting for 30% of total cannabis sales, up from 25% in 2023. Accessibility, education, and advancements in vaporizer technology have contributed to the popularity of concentrates. Social media has further influenced consumer comfort with high-THC options, solidifying Dab Day's role in the cannabis economy.
July 10, known as Dab Day, celebrates cannabis concentrates like wax and shatter, marking a significant holiday in the cannabis industry. Sales on this day rose by 41% in 2024 compared to regular days.
Concentrates now represent 30% of all cannabis sales, showing a growth trend reflecting changing consumer preferences towards more potent and efficient cannabis consumption methods.
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