In response to Donald Trump's threats to annex Canada and the escalating trade war, a strong sense of anti-American sentiment emerged in Canada. Canadians reoriented their media consumption towards national content and affirmed their identity through various actions. Publications prominently featured themes of Canadian nationalism and resilience against becoming an American state. Grocery stores promoted Canadian products with visuals of the maple leaf, and citizens engaged in practices to avoid American goods, reflecting a collective resolve to stand against U.S. policies and influences.
In grocery stores, Canada-affiliated products had been demarcated with red maple-leaf insignia - an official act of solidarity that complemented the consumer practice of flipping U.S. products upside down to make them easier to avoid.
As a Montreal journalist told me, Americans were preoccupied with '12 different crises.' In Canada, this was the crisis.
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