"Canada's food regulator has hit a Loblaw-owned store with a $10,000 fine for promoting imported food as a Product of Canada. The Canadian Food Inspection Agency (CFIA) told CBC News that a Toronto Superstore incorrectly used maple leaf advertising decals as part of an in-store display to promote a foreign product. This created a product advertisement that is misleading to consumers regarding the origin of the product, said the CFIA in an email."
"The buy-Canadian movement gained momentum early last year in response to U.S. President Donald Trump's tariff war, and comments about Canada becoming the 51st state. Grocers capitalized on the trend by using Canadian branding in their stores to promote home-grown products sometimes inaccurately. The CFIA's decision to fine the Superstore follows a CBC News investigation last summer which uncovered some big grocers promoting imported food as having Canadian content a practice known as maple washing."
The Canadian Food Inspection Agency fined a Loblaw-owned Toronto Superstore $10,000 for using maple leaf advertising decals in an in-store display that promoted an imported product as Product of Canada, creating misleading country-of-origin advertising. The fine was issued on Jan. 15, and the CFIA can impose penalties up to $15,000 per offence. Neither the agency nor Loblaw disclosed the specific product. Loblaw said it strives for accurate country-of-origin signage but faces challenges with mass inventory and is strengthening processes. A wider trend of "maple washing" by grocers was identified in a previous investigation.
Read at www.cbc.ca
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