Tourism Eastern Townships created a 30-second ad to warmly welcome American visitors amidst strained U.S.-Canada relations. The ad features a humorous scenario where a receptionist embraces an American tourist after he expresses concern about being welcomed. The region, bordering the U.S., has seen a 10.4% decline in U.S. visitors due to current political tensions. Many Americans have inquired about their acceptance in Canada. The advertisement serves as a friendly invitation to revive tourism in the area, where U.S. visitors comprise 6% of the total tourist demographic.
The ad is a warm, humorous 30-second ad, but it's also truly an invitation, welcoming back American visitors to the Eastern Townships.
Travel from the U.S. to Canada by automobile is down by 10.4%, impacting the supply of U.S. visitors that the region relied on.
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