"In collaboration with Canada's top athletes, we've applied insights and learnings from our last two Games to create a kit with deeper focus on innovation and inclusion, while delivering both function and style, Lululemon CEO Calvin McDonald said in a news release. For two years, the Vancouver-based athleisure company worked closely with Canadian Olympians Will Dandjinou (speed skating), Piper Gilles (figure skating), Cassie Sharpe (freestyle skiing), Natalie Wilkie (Para skiing) and others to understand their unique needs during their Olympic and Paralympic journey."
"Design highlights include: Thermoregulation: The kit is engineered with layering and insulation at the core to prepare athletes for the various temperatures and elements they will experience throughout the Games, ranging from city to top of mountain conditions. Inclusivity: Driven by feedback from Paralympians, the kit features a range of adaptive and inclusive designs, including new adaptive footwear and seated-fit styles, abrasion-resistant fabrics, and features like braille and magnetic zippers."
Lululemon unveiled Team Canada athlete kits for the Milan Cortina Olympics and Paralympics as the organization's official outfitter. The Vancouver-based company collaborated for two years with Canadian Olympians and Paralympians to address athletes' specific needs. The kit emphasizes thermoregulation through engineered layering and insulation for a range of environments from city venues to mountain tops. Inclusive features include adaptive footwear, seated-fit styles, abrasion-resistant fabrics, braille details, and magnetic zippers informed by Paralympian feedback. Design motifs draw on Canadian landscapes with topographic prints, bold Maple Leaf graphics, and colours from deep red to iceberg-inspired greens and blues.
Read at www.cbc.ca
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