"When Annemarie Swijtink took the helm of McDonald's Canada in September, fast-food companies were facing a lot of heat. Reduced cattle herds had pushed up the price of ground beef, while climate change and crop disease challenged another restaurant staple: coffee. Caught in the middle were consumers fretting about tariff tensions and watching their fast-food favourites inch higher than their desired price range."
"She announced Tuesday that McDonald's Canada will freeze the price of a small cup of coffee at $1 for at least a year and drop the price of its McValue meals to $5 for the same duration. The prices are "effective today," according to a press release. The meals have cost about $6 since they were introduced in 2024. They include either a Junior Chicken, McDouble or chicken snack wrap bundled with small fries and a fountain drink."
McDonald's Canada will freeze the price of a small cup of coffee at $1 and reduce McValue meals to $5 for at least a year. McValue meals, previously about $6 since 2024, include a Junior Chicken, McDouble or chicken snack wrap with small fries and a fountain drink. A new McValue breakfast segment pairs items such as a sausage McMuffin, breakfast burrito, bagel with cream cheese or sausage McGriddle with a small coffee and a hash brown. Rising input costs from reduced cattle herds, climate change, crop disease and tariff tensions have pressured fast-food prices and consumer budgets.
Read at www.cbc.ca
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