"Taking on the top job at a national commodity organization rarely comes with calm waters. For Andrea Brocklebank, stepping into the role of CEO of the Canadian Cattle Association (CCA) means navigating federal government research cuts, traceability tensions, and unresolved questions about national unity in the beef sector -at a time when the cattle sector is otherwise enjoying rare profitability."
"Traceability is another file demanding careful handling. Brocklebank says that traceability matters, with its importance for market access, noting that Canada exports roughly half of what it produces. "We know that we export 50 per cent of what we produce and that market access is so integral to what we do," she says, adding that disease trace-outs have exposed gaps in the current system."
Andrea Brocklebank is the CEO of the Canadian Cattle Association, confronting federal research cuts, traceability tensions, and unresolved national unity questions amid strong cattle-sector profitability. Her background spans agricultural economics, banking, feedlots, and industry organizations, with prior involvement in research, extension, and Verified Beef. Agriculture and Agri-Food Canada research cuts removed forage breeding capacity in eastern Canada and Alberta and closed the Lacombe research abattoir, eliminating a unique carcass-quality research facility. Traceability gaps revealed by disease trace-outs threaten market access, with roughly half of Canadian production exported. The Canadian Food Inspection Agency paused proposed traceability changes to allow broader consultation.
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