"To say this is a masterpiece is barely doing it justice, wrote British reviewer Jim Murray, adding that the company's upmarket offering took rye to new heights of beauty and complexity. But earlier this week, holding a hulking glass bottle in front of a gaggle of cameras, Doug Ford, the premier of Ontario, slowly poured the hazel liquid on to the ground. This is what I think of Crown Royal, he said, standing defiantly next to the puddle."
"He said the company's owners were a few fries short of a Happy Meal, and dumb as a bag of hammers. For months, staff at liquor stores across Canada have dutifully kept American wines and spirits off the shelves, retaliation for a trade war provoked by Donald Trump. Sales of US brands have cratered and executives have fretted over the significant headwinds from the boycotts which have seen millions of dollars in sales slip away."
"This week, the multinational owners of Crown Royal provoked the wrath of Ford, head of Canada's most economically powerful province, when they announced plans to shutter its plant in Ontario and move operations to the US. Ford, who has emerged as one of Canada's fiercest critics of US protectionism, said the planned move was a betrayal and called on others to dump the product in protest."
A reserve batch of Crown Royal drew high praise from critics nearly a decade ago for elevating rye's beauty and complexity. This week Ontario premier Doug Ford poured a bottle of the whisky onto the ground and publicly denounced the company's executives after the multinational owner announced plans to close an Ontario distillery and move production to the United States. Liquor-store staff across Canada have kept American wines and spirits off shelves in retaliation for a US-provoked trade war, causing sales of US brands to crater and costing millions in lost revenue. Ford framed the plant closure as a betrayal and urged protests.
Read at www.theguardian.com
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