"The wholesale mega store stirred online conversations last week as fashionphiles discovered a stash of Off-White hoodies being sold at some Costco locations in Canada. The luxury brand appeared to be on sale at a discount compared to its price elsewhere. One Redditor posted a screenshot of the Costco website showing a blue Off-White hoodie for 84.99 Canadian dollars, or roughly $62.50."
"The cheaper Costco hoodies sparked an online debate among fans of the brand who were torn on what a partnership with the warehouse club means for Off-White's standing in the luxury world. Some said the brand has fallen off since the death of its founder, Virgil Abloh, in 2021. Others argued that Abloh might've made the same choice to partner with Costco to make the brand more accessible."
"As of Tuesday, the Off-White website features a similar hoodie style to the Costco options for $543 (that's 30% off the original price). Costco's listings appeared unavailable as of Wednesday morning, as did an Instagram post from Costco Canada about the drop. Some Redditors said the hoodies were sold out online."
Costco Canada offered Off-White hoodies at significantly reduced prices, with prices ranging from $62.50 to $79.99 USD/CAD compared to $543 on the Off-White website. The designer items quickly sold out online and in stores, generating substantial online discussion. The partnership occurred weeks after Off-White's Fall/Winter 2026 Paris Fashion Week presentation. The collaboration sparked debate among fashion enthusiasts regarding what a warehouse club partnership means for Off-White's luxury status, particularly following founder Virgil Abloh's death in 2021 and LVMH's sale of its majority stake to Bluestar Alliance in 2024. Costco has previously collaborated with major brands, including a Kirkland Signature Nike Dunk release in January.
#luxury-brand-collaborations #costco-designer-drops #off-white #brand-accessibility #hypebeast-culture
Read at Business Insider
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